- Achieving academic excellence in every sphere of life;
- Nurture effective industry-institute interaction;
- Inculcating entrepreneurial ability among the student folk;
- Inculcate in students the spirit of teamwork, leadership, quality and values of ethical behavior and sensitivity to society;
- Engage faculty of the highest competence from academia and industry
- Improve teaching aids, methodologies, training tools for both faculty and students;
- Promote and support research in those areas specified by industry partners, and to obtain a comprehensive understanding of business enterprises in Oman;
- Provide ongoing research, training, consultancy and educational support for Oman industry partners and the community in order to advance the Oman business community;
- Strengthen communication and knowledge networks by publishing research findings, providing stakeholders with access to information resources, and encouraging regular discussion, forums and conferences, comprising practitioners, researchers and ministry representatives;
- Establish and maintain state-of-the-art infrastructure;
- Liaise with other local, national or international academia, research centres and universities;
- To be engaged in social, community and national development of Oman;
- To be an efficient department and flexible department which believes in achieving stupendous growth through optimum utilization of resources and exceeding stakeholder’s expectations;
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